Early Builder Shortlist — now open
Turn your app or software idea into a real product using AI-assisted development, professional guidance, and production-ready infrastructure. No previous development experience is required.
Free to join · 20% off your first six months
01 — The gap
It has never been easier to begin. You can describe an idea to an AI tool and receive pages of working code within minutes. You might even have an impressive prototype running on your own machine by the end of the evening.
Getting something to work locally is only the beginning. The questions that decide whether a product survives contact with real users are exactly the ones an AI tool is least likely to raise on your behalf.
Still unanswered
These are the points where most first-time builders get stuck. You do not necessarily need a full development team to explore your idea — but you do need the right foundations, professional oversight, and a safe way to launch it.
02 — What it is
Software University is a guided subscription programme for people who want to build their own applications, SaaS platforms and business systems using AI.
You remain the builder and the owner. You decide what the product should do, and you use AI-assisted tools to create it. This is not a coding course built around imaginary exercises — you learn by working on a real product that matters to you.
Our role
03 — How the work moves
Before anything is generated, you decide what the product is actually for and what the first genuinely useful version of it looks like. We help you break a large idea into features small enough to build one at a time, and to write instructions an AI tool can act on without inventing the rest.
You build with AI. We review what comes out — whether it matches the requirement, whether permissions and data are safe, whether the database changes are sound, whether anyone could maintain it in six months. Two private one-hour sessions each week cover what a review cannot: what to build next, why an approach will not hold, how to read the error in front of you.
Your application is connected to GitHub with a controlled deployment process — the right branch structure, automated checks before release, secrets kept out of the repository. Every change proves itself in staging before it reaches the people using your product, and there is a way back if it doesn't.
04 — What's included
Before you are given access to the managed environments, you complete and pass a practical foundation course: how web applications work; frontend, backend and database responsibilities; development, staging and production; Git, branches and pull requests; database design and migrations; authentication and permissions; secrets and environment variables; testing, backups and monitoring; and the mistakes AI-generated code makes most often.
The purpose is not to turn you into a professional developer before you begin. It is to give you enough understanding to build more safely and make better decisions.
A staging environment to test in and a production environment to launch from. We own and manage the underlying infrastructure, so consistent security, deployment, backup and monitoring standards apply to your product from the first day. Additional environments are available for a further monthly fee.
Two one-hour sessions, every week, with an experienced developer. Plan the next feature, review a technical approach, work through an error, argue about database design, or get a feature ready to deploy. Responsibility for the building stays with you — the guidance does not.
Submit up to ten review requests each month. A review looks at whether the code matches the requirement, security and permission risks, database changes, maintainability, testing, error handling and deployment risk — and returns feedback you can understand. Extra bundles are available if ten is not enough.
Also included
05 — Honest about scope
Software University is a guided building programme, not an unlimited software-development service. It is worth being precise about the edges before you decide.
Not included
What stays yours
You remain responsible for your product, customers and legal obligations. Our guidance and reviews are there to reduce risk and improve quality — they cannot guarantee an application will never contain a bug or a vulnerability. If you need our team to build something substantial, that work can be assessed and quoted separately.
06 — Early Builder Shortlist
We are researching the challenges people face when trying to build real software with AI. The survey takes about five minutes, and everyone who completes it is welcome to join the free Early Builder Shortlist.
Your idea, how far you have got, your biggest challenges, and the support you would value most.
No application score, no payment, no deposit and no approval requirement. Everyone who completes the survey may join.
Your answers will help determine the final structure, support model, pricing and launch plan.
When the programme officially launches, shortlist members get the final details and an invitation to join.
Subscribe within the launch period and receive 20% off your first six consecutive months.
No fee, no deposit, no approval process, and no obligation to subscribe later.